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The Importance of Having a Website

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In this day in age every business should have a website. Surprisingly, anywhere from 44% to 51% businesses do not have a website. Some myths holding them back may be that it’s too expensive or they don’t have a need for one. False and false! Websites have reached an all time low in price and the need for business owners to have websites is greater than ever. Having a website gives you and your business credibility. Think about it in terms of referrals. If a current client sends a friend to your website because they are recommending your services and [ … ]

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Five Important Social Media Channels for Your Business

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There are so many social media platforms, which one is the right channel for your business? The truth is, you may need to choose quite a few for a successful social media campaign. We’ve taken the liberty of breaking down each of the important social media sites for your marketing purposes. Keep in mind that the cornerstone of all social media is your website. Think of your website as a train station. The social media sites are the trains driving people to your website. We have pinpointed five social media channels that can help you and your business. Facebook Facebook [ … ]

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Super Bowl Marketing

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It’s no surprise that the going rate for a 30 second ad during the Super Bowl is in the millions. What you may be surprised to learn though, is that businesses without that kind of budget can reap the benefits of marketing during the Super Bowl, too! If last year was any indication, real time marketing will be extremely prevalent. What exactly is real time marketing? Great question; it’s perfect for small businesses involving themselves in current events. Its a way for you to make your brand relevant to what’s going on in the exact moment. With the emergence of [ … ]

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How to Keep Your Business Momentum Going During the Holiday Season

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Small business owners across the country tend to slow down in the winter season. Just what can you do this year to break the mold? There are countless marketing tools that you can use to keep business flourishing. Follow these simple guidelines to take advantage of the holiday season this year: Use Holiday Graphics: A little holiday cheer goes a long way. Catch the eye of the consumer by plastering holiday pictures and quotes all over your social media posts. You can also update your company logo and website with holiday graphics. This will grab the attention of potential customers [ … ]

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Shop Small This Saturday!

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We’re all familiar with Black Friday and the chaos that inevitably ensues. Lets skip the nightmare this year and take a look at Small Business Saturday. Conveniently falling on the day after Black Friday, Small Business Saturday is the newest shopping holiday. Originally launched by American Express in 2010, this shopping holiday encourages shoppers to support small business owners and their local communities. Many small businesses offer discounts or incentives to encourage the holiday shoppers to stay local. Whether they have a brick and mortar shop, an online store, or are serviced based, any business can participate! The ultimate goal [ … ]

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Brand Strategy: Customer Service and Your Brand

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Branding with Your Customer Service A business’ customer service is the relationship between the company and the consumer. Representatives portray the company’s message through every client interaction and the way they run the business. No matter the incentives you offer to attract customers, you maximize profit once you consistently convert your sales leads into loyal customers. Good customer service is listening to a customer’s needs and helping to the best of your ability. Any good salesperson can sell a product to anyone once. But the experience they create will determine if the customer will be willing to purchase again. Build [ … ]

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5 Essential Elements To Brand Your Business

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What is branding? And why does it matter? Essentially, a company’s brand is a guarantee to the consumer. It communicates what to expect from your product, and what makes your company different from the competition. It is formed from who you are, where you are going, and the reputation you build along the way. Branding is crucial for the growth of a business of any size. Strategic branding gives a one-up in even the most competitive of markets.  Where, who, and how you promote your business shapes your branding strategy. This is important because the audience you reach will shape your [ … ]

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The 5 W’s Of Social Media You Need To Know

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2014 reflects a drastic change in the direction of social media. Now, more than ever, consumers are wary of businesses and advertisements. As a result, the trust falls to a third party – a brand or person who is not affiliated with the company receiving the promotion. What does that mean for your business? Businesses are encouraged to become their consumers’ friends, chatting about a product or something related, in a manner that is non-threatening, and even enjoyable. The most effective way for a business, no matter the size, to accomplish this is through being present on most or all [ … ]

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SEO Optimization: Improve Your Blog Post Ranking Online

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A blog post has potential to be an effective advertising tool for business. Use search engine optimization, SEO, to improve its position and target your audience online. In this post I detail simple changes you can make to best optimize your online posting efforts Keyword Placement – And why it Really Matters Keywords are the words that will tell the search engine which search terms the article will link to. The idea is to create a word that best represents the main topic. For most high ranking results, it best represent the topic while offering the highest demand for the [ … ]

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FIFA World Cup Brazil 2014: How FIFA Advertises the World Cup into a Million Dollar Business

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Sunday marked the final day of the 2014 Brazil FIFA World Cup and the first European World Cup victory on South American soil. There was a 66% increase in revenue since the World Cup in Africa in 2010 with a grand total of $4 billion in revenue. So how does FIFA generate their substantial income in a month time span? I asked myself this question and decided to take a few notes on how to apply this to my social media and marketing strategy. Where FIFA Makes Money Broadcasting Rights FIFA sold the right to stream the World Cup games to a [ … ]

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