My Supernova Blog

Shop Small This Saturday!


We’re all familiar with Black Friday and the chaos that inevitably ensues. Lets skip the nightmare this year and take a look at Small Business Saturday. Conveniently falling on the day after Black Friday, Small Business Saturday is the newest shopping holiday. Originally launched by American Express in 2010, this shopping holiday encourages shoppers to support small business owners and their local communities. Many small businesses offer discounts or incentives to encourage the holiday shoppers to stay local. Whether they have a brick and mortar shop, an online store, or are serviced based, any business can participate! The ultimate goal [ … ]

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Brand Strategy: Customer Service and Your Brand


Branding with Your Customer Service A business’ customer service is the relationship between the company and the consumer. Representatives portray the company’s message through every client interaction and the way they run the business. No matter the incentives you offer to attract customers, you maximize profit once you consistently convert your sales leads into loyal customers. Good customer service is listening to a customer’s needs and helping to the best of your ability. Any good salesperson can sell a product to anyone once. But the experience they create will determine if the customer will be willing to purchase again. Build [ … ]

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5 Essential Elements To Brand Your Business


What is branding? And why does it matter? Essentially, a company’s brand is a guarantee to the consumer. It communicates what to expect from your product, and what makes your company different from the competition. It is formed from who you are, where you are going, and the reputation you build along the way. Branding is crucial for the growth of a business of any size. Strategic branding gives a one-up in even the most competitive of markets.  Where, who, and how you promote your business shapes your branding strategy. This is important because the audience you reach will shape your [ … ]

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The 5 W’s Of Social Media You Need To Know


2014 reflects a drastic change in the direction of social media. Now, more than ever, consumers are wary of businesses and advertisements. As a result, the trust falls to a third party – a brand or person who is not affiliated with the company receiving the promotion. What does that mean for your business? Businesses are encouraged to become their consumers’ friends, chatting about a product or something related, in a manner that is non-threatening, and even enjoyable. The most effective way for a business, no matter the size, to accomplish this is through being present on most or all [ … ]

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